What is the TikTok CPM Average?

tiktok cpm average

The tiktok cpm average depends on the type of advertising you’re running, your ad’s performance, and your audience. In general, TikTok’s CPM, or cost per thousand impressions, is around $10 for every 1,000 views, but this can vary. This can be more or less than Facebook and Google’s traffic costs, depending on your campaign and ad strategy.

TikTok also offers several ad formats that can be more expensive than the general CPM. These include Branded Takeover, Topview, and Branded Hashtag Challenge. The pricing for these ads is based on a bidding system and can range from $50,000 to $65,000 per day, or $150,000 to $90,000 over 10 days.

What’s the Average CPM on TikTok? Insights and Analysis

Advertisers use tiktok ad campaigns to drive traffic to their websites or online stores, and they can generate high engagement rates for their ads. This is why many businesses find that using this platform is a great way to reach their target audiences. However, some companies may find that their ad performance on TikTok is not as good as on other platforms.

For tiktok ad campaigns to be successful, they need to be in line with the platform’s visual style. Otherwise, users will skip the ad or ignore it. Additionally, the content must be relevant to the audience to keep their attention and encourage them to click on it. Otherwise, the ad will not be able to achieve its marketing goals. Fortunately, TikTok is launching an ad platform that will allow marketers to self-book ad space without having to go through a salesperson.