A company’s IP trust score is an indicator of how trustworthy the corresponding sending IP address is. It’s based on the cumulative actions tied to it and influences whether email will reach the inbox or be diverted into spam folders. It also helps identify cyber risks and prevent financial losses and reputational damage.

The most popular free tool to check an IP reputation is Validity’s Sender Score, which rates it from zero to 100. Keeping a high reputation is vital to guarantee email deliverability, as an inbox provider will only give your emails the benefit of the doubt if you have a strong history of low spam complaints and bounce rates. An IP’s reputation can be tarnished if it’s associated with bulk spam, malware, dangerous domains, or suspicious locations.

IP Trust Score: Evaluating the Reliability of an IP Address

The age and ownership history of an IP are important indicators as well. Newer IPs have limited historical data and are thus more unpredictable. Changes in ownership often suggest that an IP is being abused by malicious actors. Links to piracy hubs, scam portals, and botnet command-and-control servers are red flags. Inconsistent traffic patterns and a lack of DMARC compliance may also lower an IP’s credibility. Keeping track of the seven key factors that drive an IP reputation allows you to spot problems quickly and respond to them effectively. A weekly deep dive into metrics and threat activity, daily automated email alerts, and comparisons of reputation scores over time can ensure you don’t miss a thing.…